There are several trends that are currently shaping the future of eCommerce, including:

1. Mobile commerce: With the rise of smartphones and mobile devices, more and more consumers are making purchases through mobile apps and mobile-optimised websites. This trend is expected to continue, and retailers will need to ensure that their eCommerce platforms are optimised for mobile.
2. Personalisation: Consumers are demanding more personalised experiences when shopping online. This can include personalised recommendations, personalised product pages, and personalised marketing messages.
3. Voice commerce: Voice assistants like Amazon’s Alexa and Google Assistant are becoming increasingly popular, and many consumers are using them to make purchases. As this technology improves, we can expect to see more and more consumers using voice commerce to make purchases.
4. Social commerce: Social media platforms like Instagram and Facebook are becoming popular eCommerce channels, with consumers able to browse and purchase products directly from these platforms. Retailers will need to ensure that they have a strong presence on social media and that they are able to sell their products through these channels.
5. Artificial intelligence and machine learning: These technologies are becoming increasingly important in eCommerce, as they can be used to improve search and recommendation algorithms, automate customer service, and optimize pricing strategies.